Last week I read two articles about three new doll lines that were launched recently or will be launched this month and it took my breath away! (Not in a good way.) When I thought it couldn’t get any worse, MGA announced the launch of “Bratzillaz” www.bratzillaz.com, and (this one may be worse) “Novi Stars” www.novistars.com. The Bratz spin-off line Bratzillaz resembles the Monster High Dolls and their tag line is “Glam Gets Wicked”. Hummmmm. Each doll has their own tattoo and comes with a odd pet figurine. It is so similar to Monster High that I wouldn’t be surprised if Mattel and MGA go at it again.
The Novi Star dolls, well let’s just say I have a few choice words going through my head that I do not want to put in writing! Their tag line reads, “What on earth is going on?!” I sure agree with that! On the website they give a little bio about each doll and I can’t believe some of this stuff. This is the exact opposite of what my husband and I are teaching our daughter. When I showed the website to my now 15 year old daughter she said, “Oh my gosh! I can’t even look at this. It’s disgusting!” Let me give you a few examples – Alie wants to learn “How not to blush around cute Earth boys!!”, Ari’s mission is to “Kiss an Earth boy” and her fave activity is “Curling her hair with her magic wand (aka curling iron)!”, Mae’s mission is to “Become the BIGGEST pop-star!”, and Yna doesn’t get “Flats and tennis shoes.” In the words of Amy Poehler and Seth Meyers “Really!?!”
The third launch is “Team Barbie”, www.icanbe.barbie.com/en_us/dolls/team_barbie.html. I am positive I have NEVER seen a woman look like this before, during or after a workout! Really, it is just regular ol’ Barbie in a swimsuit or tennis outfit. I do think it is funny how gymnastics doll is wearing heels. I didn’t see any of the gymnasts at the US Olympic Trials in heels! However, on a positive note, I think it is great that the largest toy company in the world, Mattel, sees a need for a sports doll. I don’t agree that it should be a scantily dressed Barbie, but it certainly gives me greater validation about the Go! Go! Sports Girls.
I have always felt strongly that we should teach girls to be true to themselves and encourage them to be physically, mentally, and emotionally healthy. We are all consumers and we all have voices. Show your power and make your voice strong! Please share with me your comments and thoughts. I would love to hear them and thanks for reading!